The Anonymous Visitor Problem
The vast majority of your B2B website traffic is anonymous. Potential customers browse your pricing, read case studies, and then leave without a trace. This infographic outlines a modern, automated system using RB2B, Clay, and HubSpot to de-anonymize these high-intent visitors, enrich their data, and deliver qualified, sales-ready leads directly to your team.
Of B2B website visitors remain anonymous, leaving pipeline on the table.
The Core Automation Workflow
This three-step process forms the backbone of the automated system, moving a contact from an anonymous IP address to a fully enriched CRM record without manual intervention.
RB2B: Identify
RB2B's script on your website captures visitor IP addresses and de-anonymizes the company. A webhook sends this company data to Clay.
Clay: Enrich & Filter
Clay runs an enrichment waterfall to find ideal contacts, verify emails, score leads based on your ICP, and use AI to find pain points.
HubSpot: Act
Once qualified, Clay pushes the contact and company data into HubSpot, triggering automated sales sequences.
From 10,000 Visitors to 250 Qualified Leads
Volume alone isn't the goal. Strict, automated filtering at each stage ensures sales teams only receive high-quality, ICP-fit leads.
10,000 Monthly Visitors
Total website traffic1,000 Companies Identified
~10% of traffic de-anonymized by RB2B300 ICP-Fit Companies
Filtered by size, industry, tech stack in Clay250 Qualified Leads
Enriched with verified decision-maker contacts~2.5% Conversion
Visitor-to-Qualified-Lead RateBenchmark: Enrichment Coverage
A successful enrichment waterfall in Clay typically finds and verifies decision-maker data for 75-85% of ICP-fit companies.
Benchmark: Email Deliverability
Using multi-step email verification within Clay achieves >95% deliverability rates, protecting domain reputation.